Marketing for established personal injury firms
Connect search visibility, paid campaigns, and your website with the cases and markets your firm wants to grow.
Experience in legal marketing
Kirk A. Lee brings 20 years of experience in the personal injury industry: 11 years as an employee at Loncar & Associates, followed by nine years working with Thompson Law through Trendi Marketing.
That background informs our conversations with established personal injury firms. Your firm has its own priorities, markets, and intake capacity, so we build the scope around those details and agree on the work and measurement before moving forward.
Define the opportunity
A personal injury firm may want more of a particular case type, stronger visibility in an existing market, or a coordinated entry into a new one. Those goals call for different pages, campaigns, and intake decisions. We begin by identifying the matters you handle, where you can serve clients, and what makes an inquiry a fit.
For example, motor vehicle collisions, commercial truck crashes, and premises liability matters may require different search messaging and content. These are planning examples; the campaign should reflect your actual practice and your attorneys’ approved descriptions.
A connected marketing program
Give each important service a clear place on your website. We review technical access, search intent, internal links, and existing content before recommending new pages. Case-type pages explain your offer; supporting articles answer a narrower question.
Attorney review is part of the content workflow. Your team verifies legal statements, case descriptions, and jurisdiction-specific details before publication. Explore our SEO services.
Organize campaigns around the case types and locations your firm wants to pursue. Ad messaging, exclusions, landing pages, and contact options should support the same objective.
We review available inquiry and intake data to identify where requests fit the campaign and where they do not. Media spend and agency services are scoped separately. Explore paid search management.
Make it straightforward for a prospective client to understand the practice, evaluate the firm, and reach the right team. Clear case-type navigation, attorney information, and usable mobile contact options support that journey.
For a redesign, we assess existing URLs and useful content before changing the structure. Explore website design.
Grow with a clear footprint
Office pages and service-area pages should accurately describe where and how your firm serves clients. We connect local business information, relevant case-type content, and market pages without implying offices that do not exist.
Expansion also needs an operational plan. We discuss who will answer inquiries, which matters the firm can accept, and how location affects that process. Publishing a city page is only one part of the work. Our multi-city SEO guide explains how to organize the website as coverage grows.
From discovery to signed matters
Calls and forms are the beginning of the measurement process. Your intake team determines whether an inquiry is relevant and whether it becomes a signed matter. We agree on shared definitions so reporting can distinguish those stages.
Separate requests for the matters and markets you serve from spam, duplicates, and unrelated inquiries.
Review contact and follow-up outcomes where reliable records are available. Identify gaps that marketing alone cannot resolve.
Where attribution supports it, compare campaign costs with qualified inquiries and signed matters. Keep assumptions and missing data visible.
The reporting scope depends on your systems and available data. We do not assume every call becomes a client or attribute every signed matter to a single marketing touchpoint.
Built for an ongoing partnership
This approach is designed for established firms prepared to invest in ongoing marketing, provide timely approvals, and maintain an intake process that can handle additional demand. A productive engagement needs a decision-maker, clear practice priorities, and access to the reporting relevant to the agreed scope.
Before proposing work, we discuss your target markets, agency-services budget, advertising budget, and capacity to take on matters. We also address any market exclusivity requirements during scoping rather than assuming they apply.
Before we begin
Yes. We plan around the matters your firm actually handles and wants to grow. The proposed case-type pages and campaigns should reflect your capabilities, jurisdiction, and intake criteria.
We assess the starting point, market goals, website readiness, and budget before recommending a mix. SEO and paid campaigns have different roles; neither removes the need for a clear offer and responsive intake.
No. We define the deliverables, measurement, and review process. Search performance, competition, case fit, and intake outcomes all affect results.
We have worked with Thompson Law for nine years. We bring that legal marketing experience to planning discussions while building each engagement around the firm’s own needs. Confidential client information remains private.
Bring your website, priority case types, target markets, current marketing activity, and growth goals. Be ready to discuss agency fees separately from advertising spend, plus the capacity and responsibilities of your intake team.
Evaluate your next step
Use our agency-selection guide and proposal checklist to compare responsibilities, reporting, and scope.
Learn how to structure SEO across cities without repeating the same page.
See the broader law firm marketing approach and how services fit together.
Practical resources for your firm
Connect acquisition spending with qualified inquiries, signed cases, and a clearly defined contribution scenario.
Review ten intake processes and identify gaps in ownership, follow-up, qualification, and measurement.
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