Trendi insights / Search intelligence
Google Search & AI Updates
What matters for your visibility. What it could mean for your leads. What to do next.
Google algorithm updates
Ranking updates · Reviewed October 3, 2026
Google Algorithm Updates: What Business Owners Should Monitor
A practical guide to core and spam updates, with official sources and a dated summary of the September 2026 spam-update announcement.
Google’s official ranking-update history · Google Search Central’s core-update guidance
Start with a practical plan
Foundational guide · October 3, 2026
AI Search Visibility: A Practical Guide for Businesses
Understand Google’s published guidance, check your website’s foundations, and evaluate future updates against real business outcomes.
Updates with a business purpose
This section focuses on developments affecting organic search, local discovery, advertising, and the path from a search to a qualified inquiry. Each update should answer four questions: what changed, who it affects, what is confirmed, and what action is justified.
Explore core updates, spam updates, and AI-search developments here. Our guides separate Google’s confirmed statements from Trendi’s recommendations. Dated summaries are snapshots; follow the linked official announcement for the latest rollout status.
How we evaluate an update
- Source: Start with an official announcement or documentation.
- Scope: Identify the product, markets, and rollout status.
- Impact: Explain the possible effect on business discovery and conversion without inventing results.
- Action: Recommend a specific change, a measured test, or continued observation.
Publication dates describe when our analysis was published. Review dates change when the content is substantively checked or revised.
Apply the insight to your business
Need help deciding whether a search change deserves a change in your marketing plan?
