Video content “now appears in 70% of the top 100 search results listings“, making videos an essential part of any digital marketing strategy. Hiring the right video production company can lead to improved search engine results page (SERP) rankings, better brand recognition, and increased conversion rates. Trendi Marketing provides professional, client-centered video production services that deliver results.
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A Video Sells Everything That It Tells
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Visual storytelling is one of your business’s most powerful tools. It helps you connect to customers in engaging, compelling ways that leave a lasting impression.
Increase Conversion Rates With Video
Video content has quickly evolved from a niche marketing technique into one that delivers exceptional return on investment for advertisers.
Conversion rates for websites, emails, and social media posts skyrocket with video, as does audience engagement through likes, comments, and shares. According to a recent study by Brightcove, “social video generates 1200% more shares than texts and images combined”, which demonstrates just how popular video content is with social media users on platforms such as Facebook, Twitter, and YouTube.
Placing a video on a website landing page can drive conversion rates up by 80%, and a 2020 report by Wyzol revealed that 87% of digital marketers say that video content has increased website traffic.
What Are Video Production Services?
Creating a video involves a lot more than merely pointing a camera and hitting record.
Professional video production services include everything it takes to create a high-quality, digital video from concept to completion. Video production can consist of a complete audit of your existing digital marketing content, including your website and social media channels, to identify opportunities to add a video to optimize search engine ranking and consumer engagement.
Once the topics of the video are identified, the production company creates a script for the video, develops a storyboard that describes what the video will look like using still images, and sets the length of the video.
Production then enlists voice-over actors and live actors as needed. Depending on the scope of the video, this might include obtaining special permits and purchasing extra insurance.
Once the video content has been shot, the video production company works to edit the content down, add audio, and integrate any special features such as motion graphics.
What Types of Video Content Deliver the Best ROI?
When it comes to video content, there is no such thing as one-size-fits-all. The type of videos that achieve exceptional audience engagement and high conversion rates for one business could fail to deliver results for another company.
Deciding what type of video content to use is a matter of evaluating what you hope to achieve by posting videos. Companies that sell products or services often post short explainer videos demonstrating the features of their products or how to use their services.
Another type of video that can boost audience engagement and elevate consumer confidence in a brand are tutorials. These are like explainer videos in that they demonstrate how to use a product or service, but tutorials tend to be longer and focused on a particular feature. For example, a company that makes small kitchen appliances might opt to publish a series of tutorial videos demonstrating different recipes using their products.
Of course, video ads are also popular among companies that want to expand their marketing reach. Video ads produced for online viewing are designed for placement on social media sites such as YouTube, Facebook, and Twitter as part of a paid social media marketing campaign.
Why Hire a Video Production Company?
If you own a smartphone, you can make a video, right? So why hire a video production company when you can do it yourself?
Whether or not you need to hire a video production company comes down to what you hope to achieve, and the risks you are willing to take with your company image. Although it is technically possible for almost anyone to shoot a quick video on their smartphone, tablet, or laptop, it becomes a question of quality and brand consistency.
Publishing poor-quality video will not just fall short of expectations in terms of conversion rates and audience retention; it can do a lot of damage to your company and brand.
Brightcove reports that “62% of consumers are more likely to have a negative perception of a brand that published a poor quality video”. Given this, it is better to skip out on video content altogether rather than get by with low-quality, DIY video content.
Hiring a professional video production company can protect your brand image, ensure consistent messaging with your other ad and media content, and deliver exceptional return on investment. Video content can be highly engaging, cost-effective, and add value to existing marketing campaigns.
Ready to level up your digital marketing campaign? Drop us a line to learn more about our professional video production services here at Trendi Marketing.
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”My first experience working with Trendi couldn't have been better. Their web dev knowledge is impressive and their team provides top-notch service with quick communication. They did a tremendous job navigating requests that were not in the original scope and ensured we always had adequate solutions. I will be working with them again!
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”Kirk has not only amplified my chiropractic practice to the next level of marketing. Kirk has truly impressed my overall business. Communication and outcomes have been very easy! I have been impressed with his attention to detail...he takes his time to understand my business. Kirk cutting edge ideas, responsiveness, smarts have given my business overall an edge over the competition. Kirk has consistently gone above and beyond!!!
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Frequently Asked Questions (FAQ)
What is a video production service?
In digital marketing, a video production service is a company that creates quality videos for your business from script to screen.
What does a video production company do?
In today’s age, every successful business uses video marketing. From landing page videos to social media videos to explainer videos and more, a video production company helps you at every stage: concept, script, storyboard, completion.
What are the kinds of digital marketing videos?
There are many kinds of marketing videos, including explainer videos, product demonstration videos, customer testimonial videos, employee portrait videos, company culture videos, landing page videos, traditional spots, and many more.