Video Production Services
Video content “now appears in 70% of the top 100 search results listings“, making videos an essential part of any digital marketing strategy. Hiring the right video production company can lead to improved search engine results page (SERP) rankings, better brand recognition, and increased conversion rates. Trendi Marketing provides professional, client-centered video production services that deliver results.
Video content has quickly evolved from a niche marketing technique into one that delivers exceptional return on investment for advertisers.
Conversion rates for websites, emails, and social media posts skyrocket with video, as does audience engagement through likes, comments, and shares. According to a recent study by Brightcove, “social video generates 1200% more shares than texts and images combined”, which demonstrates just how popular video content is with social media users on platforms such as Facebook, Twitter, and YouTube.
Placing a video on a website landing page can drive conversion rates up by 80%, and a 2020 report by Wyzol revealed that 87% of digital marketers say that video content has increased website traffic.
Creating a video involves a lot more than merely pointing a camera and hitting record.
Professional video production services include everything it takes to create a high-quality, digital video from concept to completion. Video production can consist of a complete audit of your existing digital marketing content, including your website and social media channels, to identify opportunities to add a video to optimize search engine ranking and consumer engagement.
Once the topics of the video are identified, the production company creates a script for the video, develops a storyboard that describes what the video will look like using still images, and sets the length of the video.
Production then enlists voice-over actors and live actors as needed. Depending on the scope of the video, this might include obtaining special permits and purchasing extra insurance.
Once the video content has been shot, the video production company works to edit the content down, add audio, and integrate any special features such as motion graphics.
When it comes to video content, there is no such thing as one-size-fits-all. The type of videos that achieve exceptional audience engagement and high conversion rates for one business could fail to deliver results for another company.
Deciding what type of video content to use is a matter of evaluating what you hope to achieve by posting videos. Companies that sell products or services often post short explainer videos demonstrating the features of their products or how to use their services.
Another type of video that can boost audience engagement and elevate consumer confidence in a brand are tutorials. These are like explainer videos in that they demonstrate how to use a product or service, but tutorials tend to be longer and focused on a particular feature. For example, a company that makes small kitchen appliances might opt to publish a series of tutorial videos demonstrating different recipes using their products.
Of course, video ads are also popular among companies that want to expand their marketing reach. Video ads produced for online viewing are designed for placement on social media sites such as YouTube, Facebook, and Twitter as part of a paid social media marketing campaign.
If you own a smartphone, you can make a video, right? So why hire a video production company when you can do it yourself?
Whether or not you need to hire a video production company comes down to what you hope to achieve, and the risks you are willing to take with your company image. Although it is technically possible for almost anyone to shoot a quick video on their smartphone, tablet, or laptop, it becomes a question of quality and brand consistency.
Publishing poor-quality video will not just fall short of expectations in terms of conversion rates and audience retention; it can do a lot of damage to your company and brand.
Brightcove reports that “62% of consumers are more likely to have a negat