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PPC Advertising Services That Work for Your Business

As a full-service digital agency, Trendi Marketing specializes in pay-per-click strategies. Our campaigns help companies boost brand awareness, reach their goals, and increase leads. Our PPC agency can help you understand: what is PPC, how does it work, and how can it benefit my business?

PPC management agencies:

  • Build, launch, and manage PPC marketing campaigns
  • Help eliminate wasted ad spend
  • Boost search engine leads and sales
  • Optimize existing campaigns to improve performance

Scale Up Quickly With Expert PPC Management

Contact us today to discuss PPC and how it can elevate your business. We will help you determine your PPC marketing (SEM) goals, the best campaign structure for your unique needs, and your PPC campaign metrics. We can also help you integrate PPC with SEO services to maximize your online reputation and reach the right customer at the right time with the perfect ad.

Trendi Marketing also offers Google Shopping Ads, Amazon PPC Ads, Gmail Sponsored Promotions (GSP), and more.

What is PPC and How Does it Increase Leads and Sales?

PPC stands for pay-per-click–an internet marketing method where advertisers pay a fee every time a user clicks their ad. One of the most popular types of PPC is search engine advertising. When someone searches for a keyword related to your company or services, search engine advertising lets you bid for ad placement in a search engine’s “sponsored links.”

PPC services include:

  • Display Ads Management
  • Google Ads Management
  • Microsoft Advertising Management
  • YouTube Advertising
  • Social Media Campaigns
  • Shopping Ads Management (Ecommerce)
  • Google Local Services Ads Management

PPC is one of the most prevalent digital marketing strategies for generating higher ROI. Not only does PPC build brand awareness and promote your offerings, but it also allows you high visibility within your target market. By promoting your services or products to the right audience, PPC campaigns can significantly impact the growth of your business.

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Types of PPC Ads

Display Ads

Display ads show up on Google’s partner websites. A partner website is a site Google has approved to run advertisements. When expertly executed, this type of ad successfully captures user attention and compels them to take action.

Many Fortune 500 companies use display advertising, including Coca-Cola, Microsoft, Apple, McDonald’s, and AirBnb. Display ads offer targeted widespread exposure. These ads are great for niche markets, companies with longer sales cycles, and businesses with a more visual product or service.

Search Ads

The most common type of PPC is search advertising. These ads show up when users are actively searching for your brand or industry offerings online. A successful search ad requires high-quality research and copywriting that entices users to click as soon as they see it.

Typically, people searching on Google reveal their intent based on how they search. By bidding on keywords that are relevant to your offering, you can put your ads in front of the very people who need your service, precisely when they need it.

Social Ads

The fastest-growing PPC advertising service is social media paid advertising. Social ads are the ones you see across digital communities like Facebook, Instagram, Twitter, and YouTube. These campaigns display to specific users based on their hobbies, tastes, and interests.

Social ads are an excellent option for companies that have a thriving social media presence and highly-targeted customers.

SEO vs. PPC

Search engine optimization, or SEO, improves your website’s organic traffic and search engine ranking. A professional SEO agency helps your site stand out by persuading search engines to highlight your content as one of the best solutions to their problem. If your company is on a tight deadline to meet its marketing goals, it’s worth noting that SEO takes time.

PPC, on the other hand, offers the benefits of complete control and instant results. Pay-per-click advertising is also cost-effective and remarkably successful at providing laser-targeted visibility. Integrating both SEO and PPC can give your business maximum long-term benefits. But if you have a limited window to advertise, PPC is probably your best option. Our PPC marketing experts are standing by to answer any questions you might have.

Our Customers Say It Best

My first experience working with Trendi couldn't have been better. Their web dev knowledge is impressive and their team provides top-notch service with quick communication. They did a tremendous job navigating requests that were not in the original scope and ensured we always had adequate solutions. I will be working with them again!

Erica PageAccount Supervisor

Kirk has not only amplified my chiropractic practice to the next level of marketing. Kirk has truly impressed my overall business. Communication and outcomes have been very easy! I have been impressed with his attention to detail...he takes his time to understand my business. Kirk cutting edge ideas, responsiveness, smarts have given my business overall an edge over the competition. Kirk has consistently gone above and beyond!!!

Jorge SanchezMedical Doctor

PPC Company Frequently Asked Questions (FAQ)

What is PPC?

PPC stands for pay-per-click. PPC is a digital advertising model where advertisers pay a publisher each time an advertisement link receives a “click.” The most popular platforms for PPC advertising are Google Ads, Twitter Ads, and Facebook Ads. PPC is sometimes known as the CPC model or cost-per-click.

What is PPC in social media?

Social PPC (pay-per-click) is a type of paid digital advertising on a social media platform. Social PPC targets specific users based on their interest in particular topics, demographics, and other factors. Social PPCS ads appear on a user’s timeline or feed, and a campaign’s success is measured by Impressions, Conversion Rate, and Click Through Rate (CTR).

How do pay-per-click ads work?

With PPC advertising, businesses only pay when a user clicks on their ad, as suggested by the name pay-per-click. PPC ads are unique because advertisers are not paying just to display their ad; they pay when customers take action. Whereas SEO attempts to earn site visits organically, PPC ads are a method where you can buy site visits.

What is a PPC company?

A PPC company or agency is a digital marketing firm that oversees your company’s PPC budget and strategy. They help with social ads, Google Ads, Bing Ads, display networks, and more. PPC management allows your staff to focus on what they do best while leaving the technical pay-per-click aspects to the experts.

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