Trendi Marketing is a full-service digital marketing agency specializing in fresh, innovative graphic design. So what is graphic design, exactly? Simply put–it’s the art of visually communicating your brand’s message and offering. Humans have used visual communication since prehistoric times, and its appeal and potential are just as powerful as ever.
A graphic design company uses pictures, typography, color, and technology to enhance user experience and elevate your brand. Because people respond so strongly to visual communication, a cohesive and compelling visual experience is essential for any growing business.
Graphic design considers elements like:
- Audience culture
- Symmetry and balance
- The Golden Ratio (i.e., proportions)
- Typography (including font choice, heading weight, etc.)
- The Rule of Thirds (how users’ eyes respond to layout)
With the right blend of images, colors, and typography, a skilled graphic designer can maximize the connection with your target customer while improving your brand’s authority and reputation. Good graphic design helps you make a memorable first impression by shaping users’ emotions and matching users’ expectations.