Paid Advertising

Compare Local Services Ads and Google Search Ads, understand the customer journey, and choose a test based on eligibility, capacity, and qualified leads.

Trendi / Practical marketing guidancePaid advertising measurement and lead qualityDefine the difference between a click, an inquiry, and useful business—then build reporting around that distinction.Reviewed October 25, 2026Before launchWrite down…

Local Services Ads can generate inquiries, but visibility alone does not tell you whether the campaign is bringing the right opportunities. For an established law firm or service business, review…