Audit the full path from search to intake.
The first stage reviews crawlability, indexing, internal links, mobile usability, and contact tracking. We then examine the searches relevant to your priority services and the information already available to buyers. Recommendations follow from the gaps we can substantiate.
For a law firm, a campaign can attract inquiries that never become accepted matters. That is why the scope should include agreed definitions for relevant leads and a way to discuss intake outcomes. For a B2B company, an accepted sales opportunity may be a more useful milestone than a raw form submission.
Use our intake scorecard to examine ownership and follow-up, or the agency proposal checklist to compare the work and reporting promised by prospective partners.