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What is OTT?

OTT is an acronym for “over the top,” it refers to ad delivery on streaming services. OTT ads are served to consumers via internet-connected devices, bypassing traditional cable and satellite broadcasts. Content streaming giants such as Hulu and Vudu are examples of OTT platforms.

The definition of OTT is not limited only to video streaming. It could also refer to internet-based voice calling solutions, audio streaming, and messaging services. OTT services are mostly monetized, but in some cases, these platforms feature in-app purchases.

Growing Market Reach

Approximately 50 million more people will ditch cable TV by the end of 2021. This number is 10 million more than the estimated figure for 2021. Get in touch to speak with a Trendi Marketing OTT specialist today!

Why use OTT?

Since the 1950s, TV has dominated advertising space. Over the past decade, there has been a surge toward streaming services, which is threatening traditional TV advertising reign.

Studies indicate by 2022, OTT adoption is expected to hit 197.7 million, a massive flood from the current 170.1 million. More Americans are cutting cords and stacking services. Younger generations are forgoing cable and Satellite altogether, starting with streaming services, commonly dubbed cord-nevers.

Adding OTT to business marketing plans is becoming increasingly paramount as viewers prefer to get content from streaming services. Below are some additional reasons to consider OTT.

Precise Targeting Options

The SEO services that we provide are designed to offer numerous benefits to any company with an online presence.

With OTT, you can target your audience at a more defined level. You can isolate their location, gender, and probable household income and, in some cases, device, delivering appropriate ads based on qualified metrics. This high level of targeting has proven to be effective, with a recent report by FreeWheel indicated that premium ads on OTT delivered a 98% completion rate.

OTT is Trackable and Measurable

OTT allows targeting of complex custom audiences for more refined performance measurements. Analytics for OTT advertising include impressions, audience, and view data. Better data enables more accurate split testing and, most importantly, better insights into what is working and what is not.

Clients Say It Best

My first experience working with Trendi couldn't have been better. Their web dev knowledge is impressive and their team provides top-notch service with quick communication. They did a tremendous job navigating requests that were not in the original scope and ensured we always had adequate solutions. I will be working with them again!

Erica PageAccount Supervisor

Kirk has not only amplified my chiropractic practice to the next level of marketing. Kirk has truly impressed my overall business. Communication and outcomes have been very easy! I have been impressed with his attention to detail...he takes his time to understand my business. Kirk cutting edge ideas, responsiveness, smarts have given my business overall an edge over the competition. Kirk has consistently gone above and beyond!!!

Jorge SanchezMedical Doctor

SEO Company Frequently Asked Questions (FAQ)

What is an SEO company?

An SEO company or agency offers search engine optimization services to brands and businesses. SEO experts have years of experience learning best SEO practices to elevate brand stories, increase visibility, improve Google search ranking, and make websites more attractive to search engines.

What is SEO?

SEO stands for search engine optimization. SEO involves improving the quantity and quality of traffic to a particular website. SEO experts use proven strategies and techniques to create website designs and content that ensure more exposure, improve rankings, boost brand credibility, and drive more leads and sales.

Why do you need an SEO company?

SEO professionals are experts at driving organic traffic to your website. They also help you make the most of traffic and potential conversions. SEO practices are complex and require years of experience to master. Many businesses find that hiring an SEO company frees them to focus on what they do best rather than wading through complicated SEO research and implementation.

How do I hire an SEO company?

Getting started with Trendi Marketing is easy. Our team is happy to answer any questions about how SEO can improve your online presence and grow your business. Call us today!

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