Social Media Marketing
Social Media Marketing Experts
Social networks have experienced explosive growth over the past decade. In 2010, just under 1 billion people worldwide had accounts on platforms such as Facebook, Twitter, and YouTube. That number has grown to over 3 billion unique user accounts in just ten years. Social media management helps companies harness the power of social media by engaging with current and future clients. Social media can increase brand awareness, drive traffic, and produce leads.
Social media marketing means using social media as an advertising and customer engagement tool. How companies utilize their social media channels varies; depending on the industry, target audience, branding strategies, and advertising goals.
Some businesses opt to utilize their social media channels to advertise products and services, while others leverage social media feeds to position their company as subject matter experts. Leveraging social media, to its full extent, requires a comprehensive marketing strategy.
A marketing strategy needs to define goals and actionable items to achieve those goals. Whether the goal is to boost market penetration, increase visits to the company website, drive conversion rates, or accomplish all three, a great social media campaign can deliver exceptional results.
When social media advertising started, it viewed as a ‘niche’ marketing stream that couldn’t deliver the same return on investment like traditional marketing options such as print, television, direct mail, and radio advertising.
That perception has been proven wrong with the dramatic growth in social media adaptation and the emergence of cost-effective, scalable social media advertising tools and services.
Businesses can employ various tools, techniques, and services to manage their social media presence, and it’s important to know that there’s no such thing as a one-size-fits-all approach to social media marketing.
What works for a multi-national corporation might not be right for a small, local service provider or a regional restaurant chain.
Consumers expect that companies will be readily accessible through social media. Maintaining an active social media presence, is an integral component of search engine optimization, better known as SEO.
According to search engine guru Neil Patel, “…your social media profiles definitely influence the content of your search results,” and “…social media profiles are often amongst the top results in search listings for brand names.”
The relationship between social media and search engine ranking is reciprocal — having an active social media strategy helps to improve search engine rankings for a company’s website, and vice versa.
Unlike traditional ad channels such as television, radio, and print, social media marketing can be hyper-targeted to reach audiences that match specific demographic criteria.
For example, Facebook ads can target audiences who live in a particular area, fall within a set age group, and have expressed interest in specific products, services, and topics.
This targeting can be further refined based on gender, education, occupation, and device. This granularity level lets businesses focus their social media marketing on prospects who are most likely to convert into customers.
And because social media advertising is entirely scalable, it’s often the easiest option for start-ups that want to promote their brand. Companies can set limits on their social media ad spend, and adapt those limits to match revenues and projections as needed.
If there’s a downside to social media, it’s the fact that negative posts spread like wildfire. Negative viral content can tarnish a company’s reputation very quickly.
Businesses must have a plan to monitor social media channels for conversations about their products, services, and brands. Responding swiftly to positive and negative comments can dramatically improve the overall image of a company.
Trendi Marketing has years of social media and marketing strategy experience. We use data to guide and proven tactics to develop unique strategies for social media and other marketing needs.
We pride our self on client service and strive to exceed expectations. To learn more about social media management, including content development, monitoring, advertising, and website integration, drop us a line or call us at (833) 558-7363.