With Google changing its ranking algorithm constantly, it can be hard to keep up with all the changes related to Search Engine Optimization (SEO). The Google bots have about 200 factors to sift through while prioritizing search results, and the ones that are the most important change with advances in technology and the increasing sophistication of the search process itself.
This article provides a primer or serves as a refresher course to newcomers and seasoned digital professionals, respectively. We hope these FAQs give you some insight into how SEO works and provides actionable takeaways you can begin applying on your site right away.
Links and Link Building
Links from relevant content and authoritative sites have more equity than those passed from irrelevant content or non-authoritative sites. Body paragraph mentions carry more equity than page headers and footers.[/vc_toggle][vc_toggle title=”What is domain authority?”]Domain authority applies to a site’s ability to rank high in a search engine. A site’s domain authority is determined by the combined link equity of all its pages.[/vc_toggle][vc_toggle title=”What is link building?”]Link building is how SEO acquires links to increase a page’s equity and ranking. Internal and external link building boosts page authority. Internal links originate within the same domain. External links come from other pages or external sources and are harder to obtain.[/vc_toggle][vc_toggle title=”What is anchor text?”]It’s clickable text with a hyperlink. Anchor text tells the search crawler the topic of the linked page. Exact match anchor text counts for more than non-exact-match anchor text. There’s a catch, however. Too many exact match links negatively impact a page’s ranking (since it appears as spammy).[/vc_toggle][vc_toggle title=”What’s link building?”]Broken link building is the process of getting rid of links to pages that have moved or replacing them with your own pages. Most SEO tools check your competitors’ profile and find which of their links are broken. Finding a heavily linked-to resource that no longer exists presents a unique opportunity. You can contact the page owner and offer your resources as a replacement. This immediately increases your page’s equity.[/vc_toggle][vc_toggle title=”How do redirects impact SEO? “]Redirects are part of the linking strategy between pages and content on your site. A 301 redirect instructs Web browsers to move from one destination to another on your site. They pass 90-99 percent of link equity to the linked page.[/vc_toggle][vc_toggle title=”What can SEO do for your business?”]Online marketing is important to most modern business and SEO can be a serious asset. With a little keyword research, you can easily fine-tune a content strategy and develop external and internal link building. If your audience knows you are a reliable source of relevant content and high-quality resources, you will inch your way higher on the SERP. The more users who click on your page and stay there, the higher your chance of gaining a conversion and, ultimately, a loyal customer.[/vc_toggle]