Technical SEO

What is Technical SEO? A Guide

Technical SEO

Technical SEO is the process of optimizing a website for Google search with the goal of earning higher rankings and more organic traffic. Technical SEO usually starts with an audit of a website. Once the audit is complete, you can start working on fixing the issues that were identified.

Quality Over Quantity

Some common technical SEO issues include:

1

Indexing issues

2

SSL certificate

3

Slow loading pages

4

Pages that are not mobile-friendly

5

Duplicate content

6

Poorly structured XML sitemaps

7

Broken links

8

Missing or incorrect canonical tags

Indexing Issues

As any digital marketing professional knows, indexation is vital for ensuring that your website shows up in search engine results. Without indexation, your pages simply don’t exist as far as Google is concerned. This can have a major impact on your website’s visibility and traffic levels.

There are a number of things that can cause indexation issues. For example, if your website is very new, it may take some time for Google to find and index your pages. Alternatively, there may be technical issues with your website that are preventing Google from accessing it. Whatever the cause, if your website isn’t appearing in search results, it’s important to diagnose and fix the problem as soon as possible.

Fortunately, there are a number of tools and techniques that can help you to troubleshoot indexation issues. For example, Google Search Console provides detailed information about which of your pages are being indexed. Once you identify the problem, you can take steps to fix it and get your website back on track.

How Does an SSL Certificate Help Rankings?

SSL, or secure sockets layer, is a global standard security protocol that enables encrypted communication between a web browser and a web server. SSL certificates are used to create an encrypted link between a web server and a web browser, ensuring that all data transmitted between the two remains private and confidential. In order to be able to use SSL, a web server must have an SSL certificate installed. SSL certificates are typically issued by certificate authorities, who verify the identity of the website owner and ensure that the information contained in the certificate is accurate.

When a user visits an SSL-protected website, their web browser will check the certificate to make sure it is valid and has not been tampered with. If everything checks out, the browser will then generate a unique key which will be used to encrypt all communications between the browser and the server. This ensures that any third party who tries to intercept the communication will not be able to read it, as they would need access to the key in order to decrypt it.

SSL certificates are becoming increasingly important for website owners, as they not only help to keep sensitive information secure, but also improve search engine rankings. Google has stated that they give preference in search results to websites that use HTTPS and most hosting companies now offer SSL certificates as part of a package, so there is no excuse not to take advantage of this important security measure.

Can Slow Page Speed Affect SEO?

Page Speed is the amount of time that it takes for a webpage to load. A page’s loading speed is determined by several different factors, including a site’s server, page filesize, and image compression. There are several tools that website owners and developers can use to test a page’s speed, such as Google’s PageSpeed Insights and Pingdom’s PageSpeed Tools. These tools will give you a detailed report of your page’s loading speed as well as suggestions on how to improve it. Improving your page’s speed not only provides a better experience for your users, but it can also have a positive impact on your site’s search engine rankings. Google has stated that they use page speed as a ranking factor in their search algorithms, so optimizing your site’s speed can help you to achieve higher search engine rankings and more organic traffic.

Mobile-Friendly

As the world becomes increasingly mobile, it’s more important than ever to make sure your website is optimized for mobile devices. Mobile SEO is the process of ensuring that your site looks great and functions properly on mobile devices. This includes things like optimizing your site for different screen sizes and ensuring that your content loads quickly on mobile connections.

Mobile SEO is important because it helps you provide a positive site experience to users regardless of the device they’re using. In today’s world, people are using a variety of devices to access the internet, and if your site isn’t optimized for mobile, you could be missing out on a lot of traffic. Additionally, Google has stated that they prefer websites that are optimized for mobile, so if you want to rank well in search results, it’s important to make sure your site is mobile-friendly.

If you want to improve your mobile SEO, there are a few things you can do. First, make sure your site is responsive, meaning that it will adjust to fit any screen size. Second, optimize your images so that they load quickly on mobile devices.

Duplicate content

Duplicate content is a problem that webmasters have been trying to solve for years. The basic idea is simple: if the same content appears at more than one URL, it can be difficult for search engines to determine which version is more relevant to a given search query. As a result, the visibility of pages with duplicate content may suffer.

There are a few different ways to deal with duplicate content. The first is to simply make sure that your own site doesn’t have any duplicates. This can be tricky, especially if you have a large site with a lot of dynamic content. The second solution is to use canonical URLs. This tells search engines which version of a piece of content is the “true” version, and should be given priority in the search results. Finally, you can also use 301 redirects to send users (and search engines) from duplicates to the canonical URL.

Duplicate content is not usually a major problem, but it can be if it’s not dealt with properly. By taking steps to eliminate duplicates on your own site, and by using canonical URLs or 301 redirects when necessary, you can help ensure that your pages will be visible and ranked highly in the search results.

XML sitemaps

XML sitemaps are a type of file that helps Google search bots understand more about the pages on your website. By providing information about your site’s structure and content, XML sitemaps make it easier for Google to crawl your site effectively and intelligently. In turn, this can help improve your site’s visibility in search results. If you have a large website with many pages, or if your website’s structure is complex, an XML sitemap can be especially useful. Including an XML sitemap on your website is a good way to ensure that Google can find and index all of your site’s important pages.

By fixing these technical issues, you’ll make your site faster, easier to crawl, and more understandable for search engines. As a result, your pages will rank higher in the search results, and you’ll get more traffic to your website.

Technical SEO is a complex and ever-evolving process, but by staying up-to-date on the latest best practices, you can ensure that your website is optimized for Google search and primed for success.

Broken Links

Any website owner knows that maintaining a strong on-page SEO is essential to driving traffic and achieving high search engine rankings. One important element of on-page SEO is making sure all of your links are working properly. Broken links not only make for a poor user experience, but they can also negatively impact your SEO. When search engines crawl your site and encounter broken links, it sends a signal that your website is outdated and not well-maintained. This can lead to lower search engine rankings and less organic traffic. If you want to maintain a strong on-page SEO, it’s important to regularly check for broken links and fix them as soon as possible. By keeping your links healthy, you can avoid hurting your SEO and ensure that your website is easy to use and rank highly in search engines.

Missing or incorrect canonical tags

If you’re running a website, it’s important to make sure all your canonical tags are correct and in place. A canonical tag is an HTML element that tells search engines which version of a piece of content is the original and should be indexed. Incorrect or missing canonical tags can lead to decreased traffic and rankings as well as duplicate content issues. There are a few different ways to ensure your canonical tags are correct. First, you can use a tool like Screaming Frog to crawl your website and check for any errors. Second, you can manually check each page to make sure the canonical tag is pointing to the correct URL. And third, you can use Google Search Console to keep an eye out for any duplicate content issues. By taking these steps, you can help make sure your canonical tags are helping your SEO rather than hurting it.

Technical SEO is a complex and ever-evolving process, but by staying up-to-date on the latest best practices, you can ensure that your website is optimized for Google search and primed for success.

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Technical SEO Frequently Asked Questions

What is web core vitals?

Web Core Vitals is a project started by Google that aims to provide website owners with publicly available data and insights about the performance of their site. The goal is to help them identify improvements they can make to key areas that affect user experience.

How can google search console help fix technical issues?

Google Search Console (GSC) can help you identify and fix technical errors on your website so that your site can be found and crawled by Google. GSC provides sophisticated tools to target specific problems, such as indexing issues, sitemaps, and 404 errors. In addition, GSC offers a “Fetch as Google” function that lets you test how Google crawls or renders a URL on your site. Finally, GSC includes uptime monitoring to notify you if your site goes down so you can take action to fix the problem.

What is structured data markup?

Structured data markup is a coding system that allows you to add extra information to your website’s HTML code, which in turn can help search engines better index your content and understand its structure.

By using structured data markup, you can provide search engines with details such as the title of your article, the author’s name, the publishing date, and even the type of content (for example, whether it’s a blog post, a product listing, or a review). This extra information can help improve your site’s visibility in search results and give visitors a clearer idea of what your page is about.

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