{"id":18234,"date":"2026-09-28T03:53:23","date_gmt":"2026-09-28T03:53:23","guid":{"rendered":"https:\/\/trendimarketing.com\/?p=18234"},"modified":"2026-09-28T03:57:18","modified_gmt":"2026-09-28T03:57:18","slug":"tarjeta-de-evaluacion-de-casos-de-lesiones-personales","status":"publish","type":"post","link":"https:\/\/trendimarketing.com\/es\/personal-injury-intake-scorecard\/","title":{"rendered":"Cuadro de resultados de admisi\u00f3n de casos de un bufete de abogados especializado en lesiones personales"},"content":{"rendered":"\n\t\t<div id=\"fws_6ac58cdd70f37\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark \">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style>.tm-tool{--ink:#111c46;--blue:#285be8;font-family:\"DM Sans\",sans-serif;color:var(--ink);max-width:1060px;margin:32px auto 60px;padding:clamp(20px,4vw,48px);background:#f5f7fd;border-radius:24px}.tm-tool h2,.tm-tool h3{color:#111c46!important;line-height:1.25!important}.tm-tool h2{font-size:clamp(26px,3vw,36px)!important;margin-top:36px!important}.tm-tool p,.tm-tool li{font-size:17px;line-height:1.75;color:#334468}.tm-tool a{color:#174dc9;text-decoration:underline}.tm-tool .tm-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}.tm-tool label{display:block;font-weight:700;font-size:16px;color:#111c46}.tm-tool input,.tm-tool select{display:block;width:100%;box-sizing:border-box;background:white!important;color:#111c46!important;border:1px solid #9aabd0!important;border-radius:8px;padding:13px!important;margin:8px 0 0!important;font-size:17px!important;min-height:48px}.tm-tool small{display:block;font-weight:400;color:#46577b;line-height:1.5;margin:6px 0}.tm-tool .tm-panel{background:#fff;border:1px solid #d8e0f2;border-radius:16px;padding:24px;margin:24px 0}.tm-tool .tm-results{background:#101d49;color:white;border-radius:16px;padding:24px;margin:24px 0}.tm-tool .tm-results p,.tm-tool .tm-results strong{color:white!important}.tm-tool button,.tm-tool .tm-cta{display:inline-block;background:#285be8!important;color:white!important;border:0;border-radius:28px;padding:14px 24px;font-weight:700;cursor:pointer;margin:12px 12px 12px 0;text-decoration:none}.tm-tool button:focus-visible,.tm-tool a:focus-visible,.tm-tool input:focus-visible,.tm-tool select:focus-visible{outline:3px solid #e08d00;outline-offset:3px}.tm-tool ul,.tm-tool ol{margin-left:24px}.tm-tool .tm-error{color:#a0182c;font-weight:700}.tm-tool .tm-kicker{text-transform:uppercase;font-size:12px;font-weight:700;letter-spacing:2px;color:#285be8}.tm-tool .tm-scroll{overflow:auto}.tm-tool table{width:100%;border-collapse:collapse}.tm-tool th,.tm-tool td{padding:14px;text-align:left;border:1px solid #cad5ed;color:#111c46!important;background:white!important;min-width:120px}.tm-tool .tm-question{padding:18px 0;border-bottom:1px solid #d8e0f2}@media(max-width:640px){.tm-tool .tm-grid{grid-template-columns:1fr}.tm-tool{margin:16px 0;border-radius:12px}.tm-tool button{width:100%}}@media print{header,footer,#header-outer,#footer-outer,.tm-tool button{display:none!important}.tm-tool{max-width:none;padding:0;background:white}.tm-tool .tm-results{background:white;border:1px solid #111}.tm-tool .tm-results p,.tm-tool .tm-results strong{color:#111!important}}<\/style><article class=\"tm-tool\"><p class=\"tm-kicker\">Trendi Marketing \u00b7 Personal injury firm resources<\/p><p>Before buying more traffic, check what happens when a prospective client contacts your firm. This scorecard helps personal injury law firms document inquiry ownership, follow-up, qualification, and marketing attribution. It is designed for a working meeting between the firm, intake team, and marketing partner.<\/p><p><strong>This is Trendi\u2019s operational checklist, not an industry benchmark or certification.<\/strong> The ten items have equal weight for simplicity. The result measures how consistently these processes are documented and used; it does not predict case quality, revenue, or legal outcomes.<\/p><h2>Score your current process<\/h2><p>For each item, choose <strong>0<\/strong> if it is missing or unknown, <strong>1<\/strong> if it exists but is inconsistent, or <strong>2<\/strong> if it is documented and consistently used. Leave an item unanswered until you have evidence. Do not enter prospective-client or case information.<\/p><form id=\"tm-score-form\" class=\"tm-panel\"><div class=\"tm-question\"><label for=\"tm-q0\">1. Inquiry ownership<small id=\"tm-q0-help\">Every new inquiry is assigned to a named person or queue with a backup owner.<\/small><select id=\"tm-q0\" required aria-describedby=\"tm-q0-help\"><option value=\"\">Choose a score<\/option><option value=\"0\">0 \u2014 Missing or unknown<\/option><option value=\"1\">1 \u2014 Inconsistent<\/option><option value=\"2\">2 \u2014 Documented and consistently used<\/option><\/select><\/label><\/div><div class=\"tm-question\"><label for=\"tm-q1\">2. Response standard<small id=\"tm-q1-help\">The team has a documented response-time goal and records actual response times.<\/small><select id=\"tm-q1\" required aria-describedby=\"tm-q1-help\"><option value=\"\">Choose a score<\/option><option value=\"0\">0 \u2014 Missing or unknown<\/option><option value=\"1\">1 \u2014 Inconsistent<\/option><option value=\"2\">2 \u2014 Documented and consistently used<\/option><\/select><\/label><\/div><div class=\"tm-question\"><label for=\"tm-q2\">3. Missed calls<small id=\"tm-q2-help\">Missed calls and abandoned contacts are reviewed and receive an assigned follow-up.<\/small><select id=\"tm-q2\" required aria-describedby=\"tm-q2-help\"><option value=\"\">Choose a score<\/option><option value=\"0\">0 \u2014 Missing or unknown<\/option><option value=\"1\">1 \u2014 Inconsistent<\/option><option value=\"2\">2 \u2014 Documented and consistently used<\/option><\/select><\/label><\/div><div class=\"tm-question\"><label for=\"tm-q3\">4. After-hours coverage<small id=\"tm-q3-help\">Evening and weekend inquiries have a defined routing and follow-up process.<\/small><select id=\"tm-q3\" required aria-describedby=\"tm-q3-help\"><option value=\"\">Choose a score<\/option><option value=\"0\">0 \u2014 Missing or unknown<\/option><option value=\"1\">1 \u2014 Inconsistent<\/option><option value=\"2\">2 \u2014 Documented and consistently used<\/option><\/select><\/label><\/div><div class=\"tm-question\"><label for=\"tm-q4\">5. Qualification consistency<small id=\"tm-q4-help\">The firm uses an approved qualification checklist and records why inquiries are declined.<\/small><select id=\"tm-q4\" required aria-describedby=\"tm-q4-help\"><option value=\"\">Choose a score<\/option><option value=\"0\">0 \u2014 Missing or unknown<\/option><option value=\"1\">1 \u2014 Inconsistent<\/option><option value=\"2\">2 \u2014 Documented and consistently used<\/option><\/select><\/label><\/div><div class=\"tm-question\"><label for=\"tm-q5\">6. Follow-up process<small id=\"tm-q5-help\">Follow-up attempts, outcomes, and next actions are recorded consistently.<\/small><select id=\"tm-q5\" required aria-describedby=\"tm-q5-help\"><option value=\"\">Choose a score<\/option><option value=\"0\">0 \u2014 Missing or unknown<\/option><option value=\"1\">1 \u2014 Inconsistent<\/option><option value=\"2\">2 \u2014 Documented and consistently used<\/option><\/select><\/label><\/div><div class=\"tm-question\"><label for=\"tm-q6\">7. Clear next steps<small id=\"tm-q6-help\">Prospective clients receive a clear explanation of the next step and who will contact them.<\/small><select id=\"tm-q6\" required aria-describedby=\"tm-q6-help\"><option value=\"\">Choose a score<\/option><option value=\"0\">0 \u2014 Missing or unknown<\/option><option value=\"1\">1 \u2014 Inconsistent<\/option><option value=\"2\">2 \u2014 Documented and consistently used<\/option><\/select><\/label><\/div><div class=\"tm-question\"><label for=\"tm-q7\">8. Accessible communication<small id=\"tm-q7-help\">Language and communication needs are identified and routed to appropriate support.<\/small><select id=\"tm-q7\" required aria-describedby=\"tm-q7-help\"><option value=\"\">Choose a score<\/option><option value=\"0\">0 \u2014 Missing or unknown<\/option><option value=\"1\">1 \u2014 Inconsistent<\/option><option value=\"2\">2 \u2014 Documented and consistently used<\/option><\/select><\/label><\/div><div class=\"tm-question\"><label for=\"tm-q8\">9. Source tracking<small id=\"tm-q8-help\">Inquiries and signed cases are connected to a documented marketing source without double counting.<\/small><select id=\"tm-q8\" required aria-describedby=\"tm-q8-help\"><option value=\"\">Choose a score<\/option><option value=\"0\">0 \u2014 Missing or unknown<\/option><option value=\"1\">1 \u2014 Inconsistent<\/option><option value=\"2\">2 \u2014 Documented and consistently used<\/option><\/select><\/label><\/div><div class=\"tm-question\"><label for=\"tm-q9\">10. Outcome review<small id=\"tm-q9-help\">Marketing and intake review signed, declined, and unresolved inquiries together on a regular schedule.<\/small><select id=\"tm-q9\" required aria-describedby=\"tm-q9-help\"><option value=\"\">Choose a score<\/option><option value=\"0\">0 \u2014 Missing or unknown<\/option><option value=\"1\">1 \u2014 Inconsistent<\/option><option value=\"2\">2 \u2014 Documented and consistently used<\/option><\/select><\/label><\/div><button type=\"submit\">Review my scorecard<\/button><button type=\"reset\">Clear answers<\/button><\/form><div id=\"tm-score-output\" class=\"tm-results\" aria-live=\"polite\"><p>Answer all ten items to see your total and improvement priorities.<\/p><\/div><noscript><p>Add the ten scores manually for a total out of 20. Prioritize items scored 0, then items scored 1.<\/p><\/noscript>\n<h2>Use evidence instead of a best guess<\/h2><p>Choose a manageable sample of recent inquiries across the channels and times your firm serves. Review it inside your approved systems. Look for timestamps, assigned owners, next actions, and recorded dispositions. A written policy alone does not earn a score of 2 if the records show it is not consistently followed.<\/p><p>If your system cannot answer a question, record that gap rather than assuming the process worked. A low score can reflect missing documentation as well as a missing process. Distinguishing the two helps you choose the right fix.<\/p>\n<h2>Turn the score into an action plan<\/h2><p>The maximum is 20 points. We deliberately do not label a particular total \u201cgood\u201d or \u201cbad\u201d: one serious gap can matter more than several completed checklist items. Review each zero first, then the ones. Agree on a small set of actions that your team can actually implement.<\/p><div class=\"tm-scroll\"><table><thead><tr><th>Gap<\/th><th>Action<\/th><th>Owner and review<\/th><\/tr><\/thead><tbody><tr><td>Missed calls lack an owner<\/td><td>Assign a queue and backup; review unresolved calls<\/td><td>Name, due date, next review<\/td><\/tr><tr><td>Decline reasons are inconsistent<\/td><td>Agree on a short list of dispositions<\/td><td>Name, due date, next review<\/td><\/tr><tr><td>Marketing sources are missing<\/td><td>Reconcile intake records with approved tracking<\/td><td>Name, due date, next review<\/td><\/tr><\/tbody><\/table><\/div><p>These are illustrative actions, not findings about your firm. After implementation, review a fresh sample using the same method. Compare the underlying evidence as well as the total score.<\/p>\n<h2>Separate marketing fit from intake execution<\/h2><p>An inquiry outside the firm\u2019s service area may indicate a targeting problem. A suitable inquiry that never receives a return call may indicate a handling problem. A consultation that does not lead to a signed engagement may have many explanations. Record the actual reason where available instead of assigning every lost opportunity to one team.<\/p><p>Discuss patterns with the people responsible for both marketing and intake. Useful questions include: Which channels produce inquiries the firm can serve? Where do records stop? Which follow-ups remain unresolved? Are source labels consistent across the report?<\/p>\n<h2>A practical meeting agenda<\/h2><ol><li>Define the review period and select a sample that includes relevant channels and after-hours contacts.<\/li><li>Score each item with a supporting example from the approved system.<\/li><li>Choose the most consequential gaps and assign an owner to each.<\/li><li>Document what completion looks like and set the next review date.<\/li><li>Connect the next review with acquisition costs and signed-case reporting.<\/li><\/ol><p>Keep individual inquiry records in the firm\u2019s approved environment. This public worksheet does not need personal details to help your team discuss process consistency.<\/p><p>Pair this scorecard with our <a href=\"\/personal-injury-marketing-roi-calculator\/\">personal injury marketing ROI calculator<\/a> to understand cost per qualified inquiry and cost per signed case.<\/p><p>Created by Trendi Marketing. <a href=\"\/kirk-a-lee\/\">Meet Kirk A. Lee<\/a>, whose 20 years in the personal injury industry include 11 years as an employee at Loncar &amp; Associates and nine years working with Thompson Law through Trendi.<\/p><h2>Bring intake feedback into your marketing plan<\/h2><p>Our <a href=\"\/digital-marketing-for-law-firms\/personal-injury-law-firm-marketing\/\">personal injury law firm marketing services<\/a> connect SEO, paid search, website strategy, and intake measurement. Bring your process questions and reporting gaps to the conversation.<\/p><a class=\"tm-cta\" href=\"\/contact\/\">Discuss your firm\u2019s marketing<\/a><\/article><script data-nitro-exclude=\"true\">(()=>{const form=document.getElementById('tm-score-form');if(!form)return;const out=document.getElementById('tm-score-output');form.addEventListener('submit',e=>{e.preventDefault();const selects=Array.from(form.querySelectorAll('select'));if(selects.some(s=>s.value===''))return;out.replaceChildren();const total=selects.reduce((n,s)=>n+Number(s.value),0);const p=document.createElement('p');p.textContent='Process consistency score: '+total+' \/ 20. 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Select Review my scorecard to update your results.');form.addEventListener('reset',()=>out.textContent='Answer all ten items to see your total and improvement priorities.');})();<\/script>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n<style>.tm-tool label,.tm-tool small,.tm-tool input,.tm-tool select{font-family:\"DM Sans\",Arial,sans-serif!important;text-transform:none!important;letter-spacing:normal!important;line-height:1.5!important}.tm-tool label{font-size:16px!important}.tm-tool small{font-size:14px!important}<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Eval\u00faa diez procesos de admisi\u00f3n de casos, identifica las deficiencias y elabora un plan de acci\u00f3n con la pr\u00e1ctica hoja de evaluaci\u00f3n de admisi\u00f3n de casos de lesiones personales de Trendi.<\/p>","protected":false},"author":13,"featured_media":18278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-18234","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo"],"_links":{"self":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/posts\/18234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/comments?post=18234"}],"version-history":[{"count":3,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/posts\/18234\/revisions"}],"predecessor-version":[{"id":18241,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/posts\/18234\/revisions\/18241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/media\/18278"}],"wp:attachment":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/media?parent=18234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/categories?post=18234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/tags?post=18234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}