{"id":18233,"date":"2026-09-28T03:53:11","date_gmt":"2026-09-28T03:53:11","guid":{"rendered":"https:\/\/trendimarketing.com\/?p=18233"},"modified":"2026-09-28T03:57:11","modified_gmt":"2026-09-28T03:57:11","slug":"calculadora-del-retorno-de-inversion-roi-en-marketing-de-lesiones-personales","status":"publish","type":"post","link":"https:\/\/trendimarketing.com\/es\/personal-injury-marketing-roi-calculator\/","title":{"rendered":"Calculadora del retorno de inversi\u00f3n (ROI) en marketing de lesiones personales: de clientes potenciales a casos firmados"},"content":{"rendered":"\n\t\t<div id=\"fws_6ac58c5e0be28\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark \">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style>.tm-tool{--ink:#111c46;--blue:#285be8;font-family:\"DM Sans\",sans-serif;color:var(--ink);max-width:1060px;margin:32px auto 60px;padding:clamp(20px,4vw,48px);background:#f5f7fd;border-radius:24px}.tm-tool h2,.tm-tool h3{color:#111c46!important;line-height:1.25!important}.tm-tool h2{font-size:clamp(26px,3vw,36px)!important;margin-top:36px!important}.tm-tool p,.tm-tool li{font-size:17px;line-height:1.75;color:#334468}.tm-tool a{color:#174dc9;text-decoration:underline}.tm-tool .tm-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}.tm-tool label{display:block;font-weight:700;font-size:16px;color:#111c46}.tm-tool input,.tm-tool select{display:block;width:100%;box-sizing:border-box;background:white!important;color:#111c46!important;border:1px solid #9aabd0!important;border-radius:8px;padding:13px!important;margin:8px 0 0!important;font-size:17px!important;min-height:48px}.tm-tool small{display:block;font-weight:400;color:#46577b;line-height:1.5;margin:6px 0}.tm-tool .tm-panel{background:#fff;border:1px solid #d8e0f2;border-radius:16px;padding:24px;margin:24px 0}.tm-tool .tm-results{background:#101d49;color:white;border-radius:16px;padding:24px;margin:24px 0}.tm-tool .tm-results p,.tm-tool .tm-results strong{color:white!important}.tm-tool button,.tm-tool .tm-cta{display:inline-block;background:#285be8!important;color:white!important;border:0;border-radius:28px;padding:14px 24px;font-weight:700;cursor:pointer;margin:12px 12px 12px 0;text-decoration:none}.tm-tool button:focus-visible,.tm-tool a:focus-visible,.tm-tool input:focus-visible,.tm-tool select:focus-visible{outline:3px solid #e08d00;outline-offset:3px}.tm-tool ul,.tm-tool ol{margin-left:24px}.tm-tool .tm-error{color:#a0182c;font-weight:700}.tm-tool .tm-kicker{text-transform:uppercase;font-size:12px;font-weight:700;letter-spacing:2px;color:#285be8}.tm-tool .tm-scroll{overflow:auto}.tm-tool table{width:100%;border-collapse:collapse}.tm-tool th,.tm-tool td{padding:14px;text-align:left;border:1px solid #cad5ed;color:#111c46!important;background:white!important;min-width:120px}.tm-tool .tm-question{padding:18px 0;border-bottom:1px solid #d8e0f2}@media(max-width:640px){.tm-tool .tm-grid{grid-template-columns:1fr}.tm-tool{margin:16px 0;border-radius:12px}.tm-tool button{width:100%}}@media print{header,footer,#header-outer,#footer-outer,.tm-tool button{display:none!important}.tm-tool{max-width:none;padding:0;background:white}.tm-tool .tm-results{background:white;border:1px solid #111}.tm-tool .tm-results p,.tm-tool .tm-results strong{color:#111!important}}<\/style><article class=\"tm-tool\"><p class=\"tm-kicker\">Trendi Marketing \u00b7 Personal injury firm resources<\/p><p>A low cost per lead does not tell you whether a personal injury marketing program is profitable. This calculator connects campaign spending with qualified inquiries, signed cases, and an explicit assumption about collected fees and case costs. Use it to compare scenarios and identify which figures your team still needs to measure.<\/p><p><strong>Start with one acquisition cohort:<\/strong> for example, inquiries generated by one campaign during one quarter. Follow those inquiries through signing and, eventually, fee collection. Do not compare this month's advertising spend with fees collected from unrelated cases acquired years earlier.<\/p>\n<h2>Calculate acquisition costs and a contribution scenario<\/h2><p>Enter your figures or load the fictional example. Values entered here are used by this calculator in your browser; submitting this calculator does not create a contact inquiry. Avoid client names or case details.<\/p><form id=\"tm-roi-form\" class=\"tm-panel\"><div class=\"tm-grid\"><label for=\"tm-spend\">Total acquisition spending ($)<input id=\"tm-spend\" name=\"tm-spend\" type=\"number\" min=\"0\" step=\"0.01\" required aria-describedby=\"tm-spend-help\"><small id=\"tm-spend-help\">Include advertising, agency fees, attributable creative, tools, and intake acquisition costs.<\/small><\/label><label for=\"tm-leads\">Unique inquiries<input id=\"tm-leads\" name=\"tm-leads\" type=\"number\" min=\"0\" step=\"1\" required aria-describedby=\"tm-leads-help\"><small id=\"tm-leads-help\">Deduplicate calls and forms; exclude spam. Use the same cohort throughout.<\/small><\/label><label for=\"tm-qualified\">Qualified inquiries<input id=\"tm-qualified\" name=\"tm-qualified\" type=\"number\" min=\"0\" step=\"1\" required aria-describedby=\"tm-qualified-help\"><small id=\"tm-qualified-help\">Use a documented definition agreed with the firm.<\/small><\/label><label for=\"tm-signed\">Signed cases<input id=\"tm-signed\" name=\"tm-signed\" type=\"number\" min=\"0\" step=\"1\" required aria-describedby=\"tm-signed-help\"><small id=\"tm-signed-help\">Count retained cases from those qualified inquiries, not all firm signings.<\/small><\/label><label for=\"tm-fees\">Expected average collected fee per signed case ($)<input id=\"tm-fees\" name=\"tm-fees\" type=\"number\" min=\"0\" step=\"0.01\" required aria-describedby=\"tm-fees-help\"><small id=\"tm-fees-help\">A scenario assumption, not settlement value. Include zero-fee outcomes in the average.<\/small><\/label><label for=\"tm-costs\">Expected average direct cost per signed case ($)<input id=\"tm-costs\" name=\"tm-costs\" type=\"number\" min=\"0\" step=\"0.01\" required aria-describedby=\"tm-costs-help\"><small id=\"tm-costs-help\">Firm-borne costs not already in acquisition spend; avoid double counting.<\/small><\/label><\/div><button type=\"submit\">Calculate scenario<\/button><button type=\"button\" id=\"tm-example\">Load fictional example<\/button><button type=\"reset\">Clear figures<\/button><p id=\"tm-roi-error\" class=\"tm-error\" role=\"alert\"><\/p><\/form><div id=\"tm-roi-output\" class=\"tm-results\" aria-live=\"polite\"><p>Your results will appear here after you calculate.<\/p><\/div><noscript><p>The interactive calculator requires JavaScript. Use the formulas below with your own worksheet.<\/p><\/noscript>\n<h2>What the results mean<\/h2><ul><li><strong>Cost per inquiry:<\/strong> acquisition spending \u00f7 unique inquiries.<\/li><li><strong>Cost per qualified inquiry:<\/strong> acquisition spending \u00f7 qualified inquiries.<\/li><li><strong>Cost per signed case:<\/strong> acquisition spending \u00f7 signed cases.<\/li><li><strong>Qualified-to-signed rate:<\/strong> signed cases \u00f7 qualified inquiries \u00d7 100.<\/li><li><strong>Expected fee revenue:<\/strong> signed cases \u00d7 expected average collected fee.<\/li><li><strong>Expected contribution after acquisition:<\/strong> expected fee revenue \u2212 expected direct case costs \u2212 acquisition spending.<\/li><li><strong>Contribution return on acquisition spend:<\/strong> expected contribution after acquisition \u00f7 acquisition spending \u00d7 100.<\/li><\/ul><p>The last figure is a planning measure, not audited firm profit. It excludes general overhead, taxes, financing, and the time value of money unless you separately account for them. A signed case is not a collected fee. If you do not have a defensible fee assumption, enter zero and use only the acquisition metrics until you have better data.<\/p>\n<h2>A fictional example, worked through<\/h2><p>Assume $20,000 in acquisition spending produces 200 unique inquiries, 80 qualified inquiries, and 20 signed cases. Cost per inquiry is $100, cost per qualified inquiry is $250, and cost per signed case is $1,000. The qualified-to-signed rate is 25%.<\/p><p>If the expected average collected fee is $5,000 per signed case and the expected direct cost is $2,000, expected fee revenue is $100,000. Subtract $40,000 in direct case costs and $20,000 in acquisition spending to get $40,000 in expected contribution. The contribution return on acquisition spend is 200%. These numbers are invented to explain the math; they are neither a client result nor an industry benchmark.<\/p>\n<h2>How to use this in a marketing review<\/h2><ol><li>Choose a campaign, market, and acquisition period. Record the cohort and the date of your review.<\/li><li>Agree on what counts as an inquiry, qualified inquiry, and signed case. Make sure the counts form a consistent funnel.<\/li><li>Reconcile spending with invoices. Include fees and implementation costs instead of counting media alone.<\/li><li>Compare assumptions with actual outcomes as the cohort matures. Track collected fees separately from projections.<\/li><li>Investigate the bottleneck before changing spend: poor qualification, missed follow-up, weak conversion, or expensive acquisition require different responses.<\/li><\/ol>\n<h2>Copy this worksheet for your next meeting<\/h2><div class=\"tm-scroll\"><table><thead><tr><th>Record<\/th><th>Your notes<\/th><\/tr><\/thead><tbody><tr><td>Campaign, geography, acquisition dates<\/td><td>________________<\/td><\/tr><tr><td>Spending included and excluded<\/td><td>________________<\/td><\/tr><tr><td>Qualification definition and data source<\/td><td>________________<\/td><\/tr><tr><td>Inquiry, qualified, and signed counts<\/td><td>________________<\/td><\/tr><tr><td>Actual collected fees or projected assumptions?<\/td><td>________________<\/td><\/tr><tr><td>Review date, owner, and next action<\/td><td>________________<\/td><\/tr><\/tbody><\/table><\/div>\n<h2>Why a campaign can look good before revenue arrives<\/h2><p>A marketing cohort can produce signed cases long before the related fees are collected. That gap matters for cash planning. Keep a separate view of cash paid and cash received by date, and do not use this scenario calculator as a cash-flow forecast. When comparing two channels, use comparable cohorts and explain differences in maturity, case mix, and attribution.<\/p><p>If your firm uses several marketing channels, adopt a consistent attribution rule. Counting the same case in both paid search and organic search will overstate the combined result. Retain the underlying records so your team can reconcile the report.<\/p><p>Use our <a href=\"\/personal-injury-intake-scorecard\/\">personal injury intake scorecard<\/a> to assess how consistently your team handles the inquiries behind these numbers.<\/p><p>Created by Trendi Marketing. <a href=\"\/kirk-a-lee\/\">Meet Kirk A. Lee<\/a>, whose 20 years in the personal injury industry include 11 years as an employee at Loncar &amp; Associates and nine years working with Thompson Law through Trendi.<\/p><h2>Connect measurement with your growth plan<\/h2><p>Explore Trendi\u2019s <a href=\"\/digital-marketing-for-law-firms\/personal-injury-law-firm-marketing\/\">personal injury law firm marketing services<\/a> for SEO, paid search, website strategy, and intake measurement.<\/p><a class=\"tm-cta\" href=\"\/contact\/\">Discuss your firm\u2019s marketing<\/a><\/article><script data-nitro-exclude=\"true\">(()=>{const form=document.getElementById('tm-roi-form');if(!form)return;const ids=['tm-spend','tm-leads','tm-qualified','tm-signed','tm-fees','tm-costs'];const out=document.getElementById('tm-roi-output'),err=document.getElementById('tm-roi-error');const money=n=>new Intl.NumberFormat('en-US',{style:'currency',currency:'USD',maximumFractionDigits:2}).format(n);const pct=n=>n.toFixed(1)+'%';form.addEventListener('submit',e=>{e.preventDefault();err.textContent='';const v=ids.map(id=>Number(document.getElementById(id).value));if(ids.some(id=>document.getElementById(id).value==='')||v.some(n=>!Number.isFinite(n)||n<0)){err.textContent='Enter a nonnegative number in every field.';return;}const[s,l,q,c,f,k]=v;if(![l,q,c].every(Number.isInteger)||q>l||c>q){err.textContent='Use whole-number counts with signed cases \u2264 qualified inquiries \u2264 unique inquiries.';return;}const contribution=c*(f-k)-s;const rows=[['Cost per inquiry',l?money(s\/l):'Not available: zero inquiries'],['Cost per qualified inquiry',q?money(s\/q):'Not available: zero qualified inquiries'],['Cost per signed case',c?money(s\/c):'Not available: zero signed cases'],['Qualified-to-signed rate',q?pct(c\/q*100):'Not available: zero qualified inquiries'],['Expected fee revenue',money(c*f)],['Expected contribution after acquisition',money(contribution)],['Contribution return on acquisition spend',s?pct(contribution\/s*100):'Not available: zero acquisition spending']];out.replaceChildren();for(const [label,val]of rows){const p=document.createElement('p');const b=document.createElement('strong');b.textContent=label+': ';p.append(b,document.createTextNode(val));out.append(p);}});document.getElementById('tm-example').addEventListener('click',()=>{[20000,200,80,20,5000,2000].forEach((v,i)=>document.getElementById(ids[i]).value=v);form.requestSubmit();});form.addEventListener('input',()=>{out.textContent='Figures changed. Select Calculate scenario to update your results.';err.textContent='';});form.addEventListener('reset',()=>{out.textContent='Your results will appear here after you calculate.';err.textContent='';});})();<\/script>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n<style>.tm-tool label,.tm-tool small,.tm-tool input,.tm-tool select{font-family:\"DM Sans\",Arial,sans-serif!important;text-transform:none!important;letter-spacing:normal!important;line-height:1.5!important}.tm-tool label{font-size:16px!important}.tm-tool small{font-size:14px!important}<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Calcula el costo por consulta, el costo por caso firmado y un escenario estimado de contribuci\u00f3n con f\u00f3rmulas transparentes y un ejemplo ficticio.<\/p>","protected":false},"author":13,"featured_media":18277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-18233","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo"],"_links":{"self":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/posts\/18233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/comments?post=18233"}],"version-history":[{"count":3,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/posts\/18233\/revisions"}],"predecessor-version":[{"id":18240,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/posts\/18233\/revisions\/18240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/media\/18277"}],"wp:attachment":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/media?parent=18233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/categories?post=18233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/tags?post=18233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}