{"id":18395,"date":"2026-10-03T21:50:35","date_gmt":"2026-10-03T21:50:35","guid":{"rendered":"https:\/\/trendimarketing.com\/our-work\/thompson-law-seo-case-study\/"},"modified":"2026-10-03T22:30:13","modified_gmt":"2026-10-03T22:30:13","slug":"estudio-de-caso-de-seo-de-thompson-law","status":"publish","type":"page","link":"https:\/\/trendimarketing.com\/es\/our-work\/thompson-law-seo-case-study\/","title":{"rendered":"Estudio de caso de SEO de Thompson Law: Visibilidad en las b\u00fasquedas de Dallas"},"content":{"rendered":"<style>.tm-ai{--a-bg:#080d14;--a-ink:#edf0f4;--a-muted:#aeb8c6;--a-line:#344151;background:var(--a-bg);color:var(--a-ink);padding:clamp(45px,7vw,100px) 24px}.tm-ai *{box-sizing:border-box}html[data-trendi-mode=\"light\"] .tm-ai{--a-bg:#f8f9fb;--a-ink:#202936;--a-muted:#526074;--a-line:#d3dae4}.tm-ai .ai-wrap{max-width:1000px;margin:auto}.tm-ai h1{font-size:clamp(36px,5vw,64px)!important;line-height:1.08!important;letter-spacing:-.035em!important;max-width:850px}.tm-ai h2{font-size:clamp(27px,3vw,38px)!important;line-height:1.2!important}.tm-ai h3{font-size:22px!important;line-height:1.3!important}.tm-ai h1,.tm-ai h2,.tm-ai h3,.tm-ai p,.tm-ai li{color:inherit!important}.tm-ai p,.tm-ai li{font-size:18px;line-height:1.75}.tm-ai a{color:inherit!important;text-decoration:underline;text-underline-offset:4px}.tm-ai section{padding:32px 0;border-top:1px solid var(--a-line)}.tm-ai .ai-meta{font-size:14px;color:var(--a-muted)!important}.tm-ai .ai-eyebrow{font-size:12px;letter-spacing:.15em;text-transform:uppercase}.tm-ai .ai-card{padding:28px;border:1px solid var(--a-line);border-radius:18px;margin:24px 0}.tm-ai .ai-button{display:inline-block;padding:13px 22px;border-radius:28px;background:#2557e8;color:#fff!important;text-decoration:none}.tm-ai a:focus-visible{outline:2px solid #729aff;outline-offset:4px}.tm-ai nav{display:flex;flex-wrap:wrap;gap:12px 24px;margin:25px 0}.tm-ai ul,.tm-ai ol{margin-left:24px}.tm-ai header{padding-bottom:30px}<\/style>\n<style>.tm-ai .case-stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:30px 0}.tm-ai .case-stat{padding:24px;border:1px solid var(--a-line);border-radius:18px}.tm-ai .case-stat strong{display:block;font-size:38px;line-height:1.2;color:#729aff}.tm-ai .case-stat span{display:block;margin-top:12px;font-size:15px}.tm-ai .case-table{overflow-x:auto;border:1px solid var(--a-line);border-radius:16px;margin:24px 0;background:var(--a-bg)}html body .tm-ai .case-table table{margin:0!important;border:0!important;width:100%;border-collapse:collapse;background:var(--a-bg)!important;color:var(--a-ink)!important}html body .tm-ai .case-table table :is(thead,tbody,tfoot,tr,th,td){background:var(--a-bg)!important;color:var(--a-ink)!important;border-color:var(--a-line)!important}html body .tm-ai .case-table table :is(th,td){padding:18px 22px!important;font-size:17px!important;line-height:1.5!important;border-width:0 0 1px!important;text-align:left}html body .tm-ai .case-table table thead :is(tr,th){background:#183a78!important;color:#fff!important;font-size:14px!important;letter-spacing:.03em}html body .tm-ai .case-table table tbody tr:first-child :is(th,td){background:#12294a!important;color:#fff!important}html[data-trendi-mode=\"light\"] body .tm-ai .case-table table tbody tr:first-child :is(th,td){background:#e7efff!important;color:#182c50!important}html body .tm-ai .case-table table td{font-weight:600!important;font-variant-numeric:tabular-nums}html body .tm-ai .case-table table tbody tr:last-child :is(th,td){border-bottom:0!important}html body .tm-ai .case-table caption{padding:18px 22px!important;margin:0!important;color:var(--a-ink)!important;background:var(--a-bg)!important;font-size:16px!important}html body .tm-ai h2{font-size:clamp(26px,2.6vw,34px)!important}@media(max-width:650px){html body .tm-ai .case-table table :is(th,td){padding:12px!important;font-size:14px!important}}.tm-ai table{width:100%;border-collapse:collapse;background:transparent!important;color:inherit!important}.tm-ai th,.tm-ai td{padding:15px;text-align:left;border:1px solid var(--a-line);background:transparent!important;color:inherit!important}.tm-ai caption{text-align:left;margin-bottom:15px;font-weight:600}@media(max-width:650px){.tm-ai .case-stats{grid-template-columns:1fr}.tm-ai th,.tm-ai td{padding:10px;font-size:14px}}<\/style>\n<article class=\"tm-ai\">\n<div class=\"ai-wrap\">\n<header>\n<p class=\"ai-eyebrow\">Trendi Marketing \/ Public search visibility case study<\/p>\n<h1>Thompson Law: Dallas SEO &amp; Search Visibility<\/h1>\n<p>A look at Thompson Law\u2019s search presence through historical keyword rankings, a Dallas competitive comparison, and a dated local-search snapshot.<\/p>\n<p class=\"ai-meta\">Published October 3, 2026 \u00b7 Domain: 1800lionlaw.com \u00b7 Sources: Semrush and AccuRanker<\/p>\n<nav aria-label=\"Case study navigation\"><a href=\"\/our-work\/\">Our work<\/a><a href=\"\/our-work\/thompson-law-website-design\/\">Thompson Law website design<\/a><\/nav>\n<div class=\"case-stats\">\n<div class=\"case-stat\"><strong>2,540<\/strong><span>Keywords in positions 1\u201310<br \/>Semrush \u00b7 September 2026<\/span><\/div>\n<div class=\"case-stat\"><strong>467<\/strong><span>Keywords in positions 1\u20133<br \/>Semrush \u00b7 September 2026<\/span><\/div>\n<div class=\"case-stat\"><strong>40.43%<\/strong><span>Dallas campaign visibility<br \/>Semrush \u00b7 October 3, 2026 report<\/span><\/div>\n<\/div>\n<\/header>\n<section>\n<h2>A longer view of search visibility<\/h2>\n<p>A useful SEO case study identifies what was measured and when. The historical Semrush snapshots below compare the same domain in July 2018 and September 2026. They show a substantial expansion in the keywords for which Semrush recorded prominent organic positions.<\/p>\n<div class=\"case-table\">\n<table>\n<caption>Historical organic keyword rankings<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Ranking band<\/th>\n<th scope=\"col\">July 2018<\/th>\n<th scope=\"col\">September 2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\">Positions 1\u20133<\/th>\n<td>13<\/td>\n<td>467<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Positions 4\u201310<\/th>\n<td>18<\/td>\n<td>2,073<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Positions 1\u201310 combined<\/th>\n<td>31<\/td>\n<td>2,540<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"ai-meta\">Source: Semrush historical domain research screenshots, captured October 3, 2026. Top-10 counts combine the 1\u20133 and 4\u201310 bands. These are keywords observed in the tool\u2019s database, not an exhaustive count of every search. Database coverage and search results can change over time.<\/p>\n<p>The September 2026 top-10 count is approximately 82 times the July 2018 count. This is a comparison of two snapshots, not a claim of uninterrupted growth or a controlled measurement attributing every change to one activity.<\/p>\n<\/section>\n<section>\n<h2>Dallas visibility in a competitive market<\/h2>\n<p>The Dallas desktop tracking report places Thompson Law ahead of the selected comparison domains below. Its visibility score describes performance within a defined keyword campaign.<\/p>\n<div class=\"case-table\">\n<table>\n<caption>Dallas desktop campaign: 124 tracked keywords<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Domain<\/th>\n<th scope=\"col\">Visibility<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\">1800lionlaw.com<\/th>\n<td>40.43%<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">superlawyers.com<\/th>\n<td>12.36%<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">thomasjhenrylaw.com<\/th>\n<td>8.98%<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">benabbott.com<\/th>\n<td>2.98%<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">justia.com<\/th>\n<td>1.08%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"ai-meta\">Source: Semrush Position Tracking screenshot captured October 3, 2026. Google \u00b7 Dallas, Texas \u00b7 desktop \u00b7 English. Selected report range: July 1\u2013October 3, 2026. Values are the displayed endpoint scores, not averages over the range. These are selected comparison domains, not the entire market.<\/p>\n<p>Visibility is a third-party score, not a percentage of all Dallas searches, website visits, or cases. This comparison documents the observed competitive position; it does not claim that visibility increased throughout the selected period.<\/p>\n<\/section>\n<section>\n<h2>A closer look at \u201cDallas car accident lawyer\u201d<\/h2>\n<p>AccuRanker\u2019s October 3, 2026 export records Thompson Law\u2019s car-accident page at rank 1 for the mobile Google search \u201cdallas car accident lawyer,\u201d checked in Dallas, Texas. The same export records the firm\u2019s local listing at local-pack position 1 on desktop for that query.<\/p>\n<p>These are two separate observations: a mobile website result and a desktop local listing. They should not be combined into a claim that every searcher sees Thompson Law first.<\/p>\n<p class=\"ai-meta\">Source: AccuRanker top-100 results export dated October 3, 2026 \u00b7 Google \u00b7 Dallas, TX, USA. Mobile website URL: <a href=\"https:\/\/1800lionlaw.com\/tx\/dallas\/car-accident-lawyers\/\" target=\"_blank\" rel=\"noopener\">Thompson Law\u2019s Dallas car accident lawyer page<\/a>. Local position uses the export\u2019s local-pack rank field. Results vary by device, location, time, and search context.<\/p>\n<\/section>\n<section id=\"local-seo-results\">\n<p class=\"ai-eyebrow\">Local SEO \/ Google local-pack results<\/p>\n<h2>Local search visibility across five Texas markets<\/h2>\n<p>Local listings provide another way for people to find a law firm in their city. The selected observations below show Thompson Law in the top three local-pack positions for specific searches in Dallas, Arlington, Garland, McKinney, and Waco.<\/p>\n<div class=\"case-table\">\n<table>\n<caption>Selected Google local-pack rankings \u00b7 October 3, 2026<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Search keyword<\/th>\n<th scope=\"col\">Search location<\/th>\n<th scope=\"col\">Device<\/th>\n<th scope=\"col\">Local position<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\">dallas car accident lawyer<\/th>\n<td>Dallas, TX<\/td>\n<td>Desktop<\/td>\n<td>#1<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">dallas personal injury lawyer<\/th>\n<td>Dallas, TX<\/td>\n<td>Desktop<\/td>\n<td>#1<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">arlington car accident lawyer<\/th>\n<td>Arlington, TX<\/td>\n<td>Desktop<\/td>\n<td>#2<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">garland personal injury lawyer<\/th>\n<td>Garland, TX<\/td>\n<td>Mobile<\/td>\n<td>#1<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">mckinney car accident lawyer<\/th>\n<td>McKinney, TX<\/td>\n<td>Mobile<\/td>\n<td>#1<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">waco car accident lawyer<\/th>\n<td>Waco, TX<\/td>\n<td>Desktop<\/td>\n<td>#2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"ai-meta\">Source: AccuRanker keyword export with observation date October 3, 2026. Values use the Local Pack Rank field. Search engine: Google. Each search was checked in the listed city. These are selected results, not a summary of all tracked keywords or locations.<\/p>\n<p>These positions refer to Google\u2019s local listings, separately from organic website rankings. They describe the recorded search location and device; they are not a geographic grid showing coverage throughout each city. Positions can vary with proximity, time, and search context.<\/p>\n<p>Explore <a href=\"\/local-seo\/\">Trendi\u2019s local SEO services<\/a>, <a href=\"\/dallas-seo\/\">Dallas SEO services<\/a>, or <a href=\"\/digital-marketing-for-law-firms\/personal-injury-law-firm-marketing\/\">personal injury law firm marketing<\/a> to discuss how local visibility fits into your firm\u2019s search strategy.<\/p>\n<\/section>\n<section>\n<h2>What this case study demonstrates<\/h2>\n<p>Thompson Law\u2019s public search data illustrates the difference between broad keyword coverage, visibility within a specific market, and individual rankings. Each answers a different question. Together, they provide a more useful view than an isolated ranking without a date or location.<\/p>\n<p>This case study is limited to externally observable rankings and third-party visibility metrics. It does not report client analytics, inquiries, signed cases, revenue, or internal campaign information. Historical observations do not guarantee future positions or outcomes for another business.<\/p>\n<p>Methodology references: <a href=\"https:\/\/www.semrush.com\/kb\/494-organic-rankings-positions-report\" target=\"_blank\" rel=\"noopener\">Semrush organic positions documentation<\/a> and <a href=\"https:\/\/www.accuranker.com\/\" target=\"_blank\" rel=\"noopener\">AccuRanker<\/a>. The supplied reports are dated snapshots; these links describe the tools rather than reproduce the exact historical reports.<\/p>\n<\/section>\n<section>\n<h2>Discuss your firm\u2019s search visibility<\/h2>\n<p>Which practice areas and markets matter most to your firm? Talk with Trendi about assessing your website\u2019s search presence and defining a focused SEO plan.<\/p>\n<p><a class=\"ai-button\" href=\"\/contact\/\">Talk with Trendi<\/a><\/p>\n<nav aria-label=\"Related services\"><a href=\"\/digital-marketing-for-law-firms\/personal-injury-law-firm-marketing\/\">Personal injury law firm marketing<\/a><a href=\"\/dallas-seo\/\">Dallas SEO<\/a><a href=\"\/our-work\/thompson-law-website-design\/\">Thompson Law website design<\/a><\/nav>\n<\/section>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Explora el historial de posicionamiento de palabras clave de Thompson Law y su visibilidad en las b\u00fasquedas de Dallas a trav\u00e9s de los datos de Semrush y AccuRanker, con fechas espec\u00edficas.<\/p>","protected":false},"author":13,"featured_media":0,"parent":9,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18395","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/pages\/18395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/comments?post=18395"}],"version-history":[{"count":3,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/pages\/18395\/revisions"}],"predecessor-version":[{"id":18401,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/pages\/18395\/revisions\/18401"}],"up":[{"embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/pages\/9"}],"wp:attachment":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/media?parent=18395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}