{"id":18379,"date":"2026-10-03T13:41:17","date_gmt":"2026-10-03T13:41:17","guid":{"rendered":"https:\/\/trendimarketing.com\/website-redesign-seo-migration-checklist\/"},"modified":"2026-10-03T13:41:17","modified_gmt":"2026-10-03T13:41:17","slug":"lista-de-verificacion-para-la-migracion-seo-tras-el-rediseno-del-sitio-web","status":"publish","type":"page","link":"https:\/\/trendimarketing.com\/es\/website-redesign-seo-migration-checklist\/","title":{"rendered":"Lista de verificaci\u00f3n para el redise\u00f1o del sitio web y la migraci\u00f3n de SEO"},"content":{"rendered":"\n\t\t<div id=\"fws_6ac58cb29249c\"  data-column-margin=\"none\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark \">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style>\n.tm-launch{color:var(--tm-ink,#edf3ff);background:var(--tm-bg,#080e22);font-family:inherit;padding:80px 0}.tm-launch *{box-sizing:border-box}.tm-launch .tm-wrap{width:min(1080px,calc(100% - 40px));margin:auto}.tm-launch .tm-intro{max-width:830px;padding:32px 0 48px}.tm-launch h1{font-size:clamp(34px,4.5vw,58px)!important;line-height:1.08!important;letter-spacing:-.035em;color:inherit!important}.tm-launch h2{font-size:clamp(26px,3vw,36px)!important;line-height:1.2!important;color:inherit!important}.tm-launch h3{font-size:22px!important;color:inherit!important}.tm-launch p,.tm-launch li,.tm-launch td,.tm-launch th{font-size:17px;line-height:1.7}.tm-launch .tm-kicker{font-size:12px;letter-spacing:.16em;text-transform:uppercase}.tm-launch a{color:inherit;text-decoration:underline;text-underline-offset:4px}.tm-launch section{padding:38px 0;border-top:1px solid var(--tm-line,#52607a)}.tm-launch .tm-note{padding:24px;border-left:3px solid #4c83ed;background:var(--tm-panel,#15203b);border-radius:0 12px 12px 0}.tm-launch .tm-list{list-style:none!important;margin:24px 0!important;padding:0!important}.tm-launch .tm-list li{padding:16px 0;border-bottom:1px solid var(--tm-line,#52607a);margin:0!important}.tm-launch label{display:flex;gap:14px;align-items:flex-start;cursor:pointer;font-weight:400}.tm-launch input[type=checkbox]{appearance:auto!important;position:static!important;opacity:1!important;width:20px!important;height:20px!important;min-width:20px;margin:5px 0 0!important;accent-color:#2865de}.tm-launch input:focus-visible{outline:3px solid #4c83ed;outline-offset:4px}.tm-launch .tm-table{overflow-x:auto}.tm-launch table{width:100%;border-collapse:collapse;min-width:580px}.tm-launch td,.tm-launch th{text-align:left;padding:14px;border:1px solid var(--tm-line,#52607a);background:transparent;color:inherit}.tm-launch .tm-links{display:flex;flex-wrap:wrap;gap:16px 30px}.tm-launch .tm-cta{display:inline-block;padding:14px 24px;border:1px solid currentColor;border-radius:28px;margin-top:12px}.tm-launch small{font-size:14px}@media(max-width:600px){.tm-launch{padding:40px 0}.tm-launch section{padding:28px 0}}@media print{#header-outer,#footer-outer,#to-top{display:none!important}.tm-launch{background:white!important;color:#222!important;padding:0}.tm-launch .tm-note{background:#eee!important}.tm-launch section{break-inside:avoid}.tm-launch .tm-wrap{width:100%}}\n<\/style>\n<article class=\"tm-launch\"><div class=\"tm-wrap\">\n<header class=\"tm-intro\"><p class=\"tm-kicker\">Trendi field guide \/ Website planning<\/p><h1>Website Redesign &amp; SEO Migration Checklist<\/h1><p>A better-looking website should also make it easier to find your business, understand your services, and contact the right person. Use this checklist to give your team a shared definition of ready to launch.<\/p><p>Built for business owners, marketing managers, and web teams planning a redesign, platform change, or domain move.<\/p><small>By Trendi Marketing \u00b7 Published October 3, 2026<\/small><\/header>\n<div class=\"tm-note\"><strong>How to use this checklist<\/strong><p>Work through the five stages with your project lead. Check completed items in this browser tab, or print the page and assign an owner beside each task. Checkmarks are temporary and reset when you reload. Nothing entered here is submitted.<\/p><p>Still deciding how much needs to change? Start with our <a href=\"\/website-redesign-vs-refresh\/\">website redesign vs. refresh guide<\/a>.<\/p><\/div>\n<nav class=\"tm-links\" aria-label=\"Checklist stages\" style=\"padding:28px 0\"><a href=\"#scope\">1. Scope<\/a><a href=\"#map\">2. URL plan<\/a><a href=\"#test\">3. Prelaunch testing<\/a><a href=\"#launch\">4. Launch<\/a><a href=\"#monitor\">5. Follow-up<\/a><\/nav>\n<section id=\"scope\"><p class=\"tm-kicker\">01 \/ Before design begins<\/p><h2>Define what the new website must accomplish.<\/h2><p>Agree on business outcomes before reviewing layouts. A beautiful homepage cannot resolve unclear service descriptions or an unanswered inquiry.<\/p><ul class=\"tm-list\">\n<li><label><input type=\"checkbox\"><span><strong>Name the project owner.<\/strong> Identify who approves content, who makes technical changes, and who can stop a launch when something critical fails.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Choose the primary visitor action.<\/strong> Specify the desired next step for each main page: consultation request, phone call, appointment, or project inquiry.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Record a baseline.<\/strong> Save dated reports for organic landing pages, inquiries, qualified leads, and booked consultations. Record how each metric is measured so later comparisons use the same definitions.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Confirm business ownership of accounts.<\/strong> Document who controls the domain, hosting, CMS, analytics, and form delivery. Keep credentials in an approved password manager, not in the project checklist.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Approve the content inventory.<\/strong> Assign a reviewer to service descriptions, staff biographies, locations, testimonials, photography, and contact details. Flag material that needs permission or factual verification.<\/span><\/label><\/li>\n<\/ul><\/section>\n<section id=\"map\"><p class=\"tm-kicker\">02 \/ Before pages move<\/p><h2>Create a URL decision sheet.<\/h2><p>Map changed URLs to relevant replacements, use permanent server redirects, and update internal links, canonical URLs, and the sitemap. Do not send unrelated deleted pages to the homepage. Remove launch-time indexing blocks from pages intended for search. These migration checks follow <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/site-move-with-url-changes\" target=\"_blank\" rel=\"noopener\">Google Search Central\u2019s site-move guidance<\/a>.<\/p><p>Use one row per existing URL. The examples below are illustrative, not redirects on your website.<\/p><div class=\"tm-table\"><table><thead><tr><th>Existing URL<\/th><th>Decision<\/th><th>Destination \/ evidence<\/th><\/tr><\/thead><tbody><tr><td>\/services\/web-design\/<\/td><td>Keep<\/td><td>Same URL; approved service copy<\/td><\/tr><tr><td>\/old-web-design\/<\/td><td>Consolidate<\/td><td>\/services\/web-design\/; relevant replacement checked<\/td><\/tr><tr><td>\/expired-event\/<\/td><td>Retire<\/td><td>No replacement; intentional 404 or 410<\/td><\/tr><\/tbody><\/table><\/div><ul class=\"tm-list\">\n<li><label><input type=\"checkbox\"><span><strong>Account for important entry points.<\/strong> Include pages used in advertising, email signatures, proposals, QR codes, downloads, and partner links. Assign someone to update materials your team controls.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Keep a decision trail.<\/strong> Add columns for owner, reason for change, approval date, and test result. A redirect plugin is an implementation tool; the decision sheet explains the intent.<\/span><\/label><\/li>\n<\/ul><\/section>\n<section id=\"test\"><p class=\"tm-kicker\">03 \/ Before launch approval<\/p><h2>Test the complete path from visit to inquiry.<\/h2><ul class=\"tm-list\">\n<li><label><input type=\"checkbox\"><span><strong>Walk through the site on a phone and laptop.<\/strong> Open the navigation, expand submenus, read headings, tap calls to action, and check both light and dark modes where offered.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Use the keyboard.<\/strong> Tab through navigation and forms. Confirm that focus is visible, fields have labels, and errors explain what needs correction.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Run an authorized form test.<\/strong> Use clearly labeled test information. Verify the confirmation message or thank-you page, notification recipients, delivery, and the assigned follow-up owner.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Check measurement against a real action.<\/strong> Confirm that one completed inquiry is counted once. Distinguish a phone-link click from an answered call and a submitted form from a qualified prospect.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Review sensitive intake fields.<\/strong> For medical and legal businesses, have the responsible team approve what the public form asks for and where submissions go. Do not use real patient or client details in testing.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Check realistic loading conditions.<\/strong> Test key landing pages with typical mobile connectivity. Review oversized media, missing images, layout shifts, and scripts that delay the main action.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Prepare a recovery plan.<\/strong> Confirm the backup, restoration owner, maintenance window, and criteria for postponing or reversing the release.<\/span><\/label><\/li>\n<\/ul><div class=\"tm-note\"><strong>Recommended launch blockers<\/strong><p>Postpone when core pages cannot load, an intended inquiry cannot reach the business, navigation prevents access to services, or the team cannot recover from a failed release. Assign lesser visual issues a named owner and deadline.<\/p><\/div><\/section>\n<section id=\"launch\"><p class=\"tm-kicker\">04 \/ Release day<\/p><h2>Approve the live experience, not only the preview.<\/h2><p>Preview approval is one checkpoint. Hosting, caching, integrations, and public URLs can behave differently after release.<\/p><ul class=\"tm-list\">\n<li><label><input type=\"checkbox\"><span><strong>Repeat priority checks on the public site.<\/strong> Visit the homepage, major services, contact page, and the highest-priority landing pages. Test representative old URLs and verify the expected destinations.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Verify production form settings.<\/strong> Confirm that test recipients and staging links are gone. Coordinate any final test inquiry with the intake team.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Record the release.<\/strong> Save the date, changed pages, known issues, and responsible contacts. Note concurrent campaign or tracking changes that may affect performance comparisons.<\/span><\/label><\/li>\n<\/ul><h3>A simple launch approval record<\/h3><div class=\"tm-table\"><table><thead><tr><th>Area<\/th><th>Suggested owner<\/th><th>Evidence to save<\/th><\/tr><\/thead><tbody><tr><td>Business content<\/td><td>Business lead<\/td><td>Approved page list and factual corrections<\/td><\/tr><tr><td>Technical release<\/td><td>Web lead<\/td><td>URL test results and recovery plan<\/td><\/tr><tr><td>Inquiry handling<\/td><td>Intake or sales lead<\/td><td>Successful test and follow-up assignment<\/td><\/tr><tr><td>Measurement<\/td><td>Marketing lead<\/td><td>Baseline and verified event definitions<\/td><\/tr><\/tbody><\/table><\/div><\/section>\n<section id=\"monitor\"><p class=\"tm-kicker\">05 \/ After the launch<\/p><h2>Watch visibility and lead quality together.<\/h2><p>Google notes that migration processing and ranking fluctuations take time; crawl frequency is not fixed. A checklist reduces preventable mistakes but cannot guarantee rankings or a recovery date.<\/p><ul class=\"tm-list\">\n<li><label><input type=\"checkbox\"><span><strong>Check daily at first for critical failures.<\/strong> Review error reports, delivery failures, broken destinations, and staff feedback. Escalate issues that prevent visitors from contacting the business.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Review weekly with comparable periods.<\/strong> Separate branded and nonbranded search, priority landing pages, and device types. Consider seasonality, campaign changes, and reporting delays before assigning a cause.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Ask what happened after the inquiry.<\/strong> Track qualified conversations and booked consultations alongside traffic. More submissions alone do not establish that the redesign generated better opportunities.<\/span><\/label><\/li>\n<li><label><input type=\"checkbox\"><span><strong>Schedule ongoing ownership.<\/strong> Set review dates for content, redirects, forms, and maintenance. Keep the launch decision sheet available to the next person who changes the site.<\/span><\/label><\/li>\n<\/ul><\/section>\n<section><h2>Plan the next website with fewer surprises.<\/h2><p>Trendi Marketing helps businesses connect page structure, design, content, and lead handling. Explore our <a href=\"\/professional-web-design-company\/\">website design services<\/a>, including <a href=\"\/professional-web-design-company\/law-firm-website-design\/\">law firm website design<\/a> and <a href=\"\/professional-web-design-company\/medical-website-design\/\">medical website design<\/a>.<\/p><a class=\"tm-cta\" href=\"\/contact\/\">Discuss your website project<\/a><p><small>Sharing this resource with your team? Link to this page so readers can find the current checklist.<\/small><\/p><\/section>\n<\/div><\/article>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A practical website launch checklist covering planning, URL decisions, forms, measurement, and post-launch follow-up.<\/p>","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"iner-page.php","meta":{"footnotes":""},"class_list":["post-18379","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/pages\/18379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/comments?post=18379"}],"version-history":[{"count":0,"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/pages\/18379\/revisions"}],"wp:attachment":[{"href":"https:\/\/trendimarketing.com\/es\/wp-json\/wp\/v2\/media?parent=18379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}